Wings academy

the Assignment

Create a logo for a branch of the organization which is dedicated to growing the sport of lacrosse. The logo will be used in digital and print. The Philadelphia Wings logo needs to be incorporated. Along with the logo a Franklin Sports lacrosse stick and pinnies need to be designed.

the solution

In envisioning a logo for the Philadelphia Wings' youth initiative to foster lacrosse growth, my aim was to create an emblem that exuded qualities of education, grandeur, and edginess. Drawing inspiration from the distinguished emblems of local private schools in Pennsylvania, such as Episcopal Academy and Malvern Prep, I meticulously crafted a design that resonates with a sense of tradition and prestige. The incorporation of elements from the Wings' 'W' letterform logo, including the striking red triangles and intricately cut wings, serves to seamlessly tie the design together. The color palette, thoughtfully derived from the overarching Wings branding, not only ensures brand consistency but also contributes to the overall visual impact. The result is a logo that not only captures the spirit of lacrosse but also pays homage to the esteemed institutions that inspire the youth initiative's educational aspirations.