Travel Centers of America
For Travel Centers of America, I developed in-store signage systems and supporting copywriting designed to capture attention and improve way finding in high-traffic retail environments. The objective was to create clear, high-visibility messaging that guided customers efficiently while reinforcing brand consistency across a national footprint.
HQ office signage
Led the creative direction and execution of office signage at our new global headquarters, developing environmental graphic that reinforced brand identity, company values, and cultural tone throughout the space.
Booth design
Designed and led the creative execution for Golden Waffles’ booth experience for Host Milano, transforming brand strategy into a physical, immersive environment.
