2024-25 season
Social Media
Our social media channels are a dynamic extension of our brand, showcasing engaging, vibrant content that celebrates our players' achievements and keeps our fans closely connected to the pulse of the team.
Leveraging high-quality media day photography, each post reflects meticulous attention to color accuracy and detail. Through custom Lightroom treatments, we ensure our visuals consistently reflect our brand’s distinctive look and feel, delivering a cohesive and polished experience across every touchpoint.
other EXAMPLES
theme nights
Our theme nights are made possible through our strong corporate partnerships, enabling us to collaborate with iconic brands like Lucasfilm. These partnerships allow us to design co-branded takeovers across a range of gameday collateral, including digital out-of-home advertising, paid social media campaigns, venue screens, game presentations, and printed materials both within the stadium and throughout Philadelphia.
A motion graphic created specifically for social media, posted on the day of the theme night game to generate excitement and inform fans who may not be aware that it’s our Star Wars-themed night.
team store marketing
At Wells Fargo Center, we operate three main retail stores that we actively promote throughout the year. These stores offer a range of products, from luxury brands and trendy streetwear to T-shirt jerseys and exclusive Gritty merchandise. With constantly updated and rotating collections, we engage fans through online promotions to keep them informed. Our team not only creates the marketing collateral but also designs much of the merchandise available in these stores.
scott & Gritty Shirt
For this project, I was tasked with creating a bootleg-style design originally intended for our charities department. It received such positive feedback that it was later introduced in one of our team stores, making it available for all fans to purchase. This project was a fun, creative endeavor that tapped into a memorable moment: Gritty and Scott Laughton's couples photoshoot, which our fans loved. To capture and celebrate that moment, we turned it into a T-shirt design.
