Jolene milewski jewelry co.

the mission

Design a monogram logo and supporting brand elements for Jolene Milewski Jewelry Co., an independent jeweler with a passion for handcrafted detail and a love for the elegantly eerie. The deliverables: a one-color logo mark, printed business cards, and a full e-commerce website to bring her gothic-glam aesthetic to life.

the execution

To capture the essence of Jolene’s personality and craftsmanship, I developed a monogram rooted in drama and elegance. The custom logotype blends the delicate flourishes of wrought iron with the moody charm of vintage horror — inspired by classics like The Addams Family and The Haunted Mansion. Subtle asymmetry and ornate curves give the logo an instantly recognizable character, reflecting both sophistication and soul.

The single-color design ensures maximum versatility across packaging, print, and web. Alongside the logo, I built a Shopify-powered e-commerce site and custom business cards that extend the brand experience from screen to hand — all tied together with a consistent visual language that celebrates the darker side of beauty.