Jolene milewski jewelry co.

the Assignment

Create a logo for a independent jeweler. The client requested a monogram that was one color.

the solution

To authentically reflect my client's unique personality, I carefully selected a display font that embodies the intricate qualities of wrought iron work—characterized by elegant curls and subtly skewed lines. Leveraging my client's passion for Halloween, I sought to infuse the logo with additional depth and meaning. Drawing inspiration from iconic sources such as 'The Addams Family' and 'The Haunted Mansion,' both of which served as atmospheric influences during the logo's conception, I aimed to capture a distinct 'spooky' element in the design.