the Assignment

Create a logo and T-shirt design for personal trainer. My client already had a logo, and wanted me to incorporate an element from the previous logo, which is the symbol for entropy.

Entropy: lack of order or predictability

the solution

In adherence to the client's specific vision, I meticulously curated a Pantone color palette to encapsulate the desired characteristics. The selected colors not only elevate the visual aesthetics but also harmonize seamlessly with the brand's identity in the fitness and wellness industry. For the logo design, I opted for a sophisticated approach by creating it on an isometric grid, drawing inspiration from isometric workouts. This deliberate choice not only adds a contemporary edge to the design but also aligns with the client's commitment to innovation in the fitness space. It serves as a subtle nod to the client's profound knowledge and dedication to ensuring the best for their clients on their fitness journey towards holistic well-being.

Services

Logo Design + Merchandise

Applications

Adobe Illustrator