Entropic training systems

the mission

Redefine the visual identity for Entropic Training Systems, a forward-thinking personal training brand. The objective: modernize the mark and create merchandise-ready assets while integrating a key element from the original logo — the symbol for entropy, representing unpredictability and transformation.

the execution

To reinforce the brand’s unique positioning in the fitness and wellness space, I developed a refined logo system rooted in structure and strength. Using an isometric grid — a nod to isometric workouts — I built a custom mark that balances control with calculated chaos. The design reflects both physical discipline and the client’s belief in embracing the unpredictable nature of progress. A curated Pantone palette adds depth and energy, supporting the brand’s presence across digital and physical platforms, including apparel. The result is a cohesive, elevated identity designed to command attention and move with purpose.