the Assignment

Create a logo and T-shirt design for a personal trainer. My client already had a logo and wanted me to incorporate an element from the previous design: the symbol for entropy.

Entropy: A lack of order or predictability.

the solution

In alignment with the client's vision, I curated a Pantone color palette that encapsulates the desired qualities of the brand. The selected colors not only enhance visual appeal but also harmonize seamlessly with the brand’s identity in the fitness and wellness industry. For the logo design, I took a refined approach, utilizing an isometric grid inspired by isometric workouts. This deliberate choice lends a contemporary edge to the design while reinforcing the client's innovative spirit within the fitness space. It subtly reflects the client’s expertise and dedication to guiding their clients on a holistic fitness journey.

Services

Logo Design + Merchandise

Applications

Adobe Illustrator