Kansas athletics
My time at kansas
During my time as Lead Designer at Kansas Athletics, I crafted dynamic print and digital content with a primary focus on Kansas Men's Basketball, aimed at building excitement and engagement with fans. My work ranged from social media graphics to recruitment visuals and internal print materials, all designed to elevate the program’s visual identity and tell compelling stories. I learned to balance creativity with efficiency, shaping narratives that resonated with fans while aligning with the rich traditions of Kansas Athletics. My role allowed me to deepen my expertise in visual storytelling, creating impactful designs that connected the team with its passionate fanbase.
Gameday GRaphics
SOCIAL POSTS
Below is an example of our social media posts, where our main goal was to spotlight players and showcase the new KU look. We aimed for a bright, fresh aesthetic while honoring the school’s rich history. This was achieved through saturating our colors, shine effects, wheat paste styling, and layered design elements.
follow friday
Follow Friday was an initiative designed to promote our players in anticipation of the NIL shift in the NCAA. It helped raise visibility not only for the players but also for the school and team. This effort significantly boosted the profiles of players, especially those who transferred in, giving them more recognition and connecting them with our fanbase.
