This case study focuses on a streamlined product marketing strategy for FOCO — a company known for creating sports memorabilia for passionate fans. The objective: elevate brand recognition through a clean, modern visual system that keeps the brand front and center, with marketing materials operating as seamless tactical support.

I designed a flexible, plug-and-play template system that allows designers to move fast without sacrificing consistency. Every element is intentionally crafted to reflect FOCO’s brand values — clear, bold, and built for fans. The result is a scalable design solution where every asset feels like an extension of the brand itself.