the Mission

Build a bold, highly visible identity system for Onsite Automotive — a mobile auto repair and maintenance company that brings reliability straight to the roadside. The objective: design a logo, vehicle wrap, business cards, and apparel that communicate confidence, visibility, and trust at a glance.

the Execution

The Onsite Automotive identity was engineered for clarity, impact, and utility. The logo features strong typography with clean, industrial lines — designed to hold its ground whether it’s printed small on a card or scaled across a service van. High-visibility yellows and safety-oriented accents dominate the palette, chosen not only for brand recognition but for real-world functionality during roadside repairs.

Vehicle wraps were designed to act as mobile billboards, maximizing visibility in high-traffic areas and reinforcing the company’s commitment to being seen — and trusted — in any environment. For apparel, black sweatshirts were created to balance brand presence with practicality, hiding grease and oil while maintaining a clean, uniform look for technicians.

The final system is built for the field: rugged, high-contrast, and always ready to roll.

Tactical support

Logo Design + Vehicle Wrap Design + Business Cards + Apparel Design

Tools of the trade

Illustrator + Photoshop