the Assignment

Create a logo and branding for a virtual conference aimed at Black fitness and wellness professionals, their communities, and allies. The client requested a bold, colorful design that reflects prosperity.

the solution

In alignment with the client's vision, I designed a distinctive wordmark using a strong typeface with staggered letters to emphasize the "Black" element of the brand, capturing the vibrant energy of their mission. Tailored for a demographic of active young adults and professionals, the bold, italicized wordmark draws inspiration from iconic brands like Nike and New Balance, both popular with the target audience. The overlapping letters were purposefully designed to evoke a sense of unity and growth, symbolizing inclusivity across all fitness and wellness levels within the community.

Services

Logo Design

Applications

Adobe Illustrator