the Assignment

Create a logo design and branding for a virtual conference for Black fitness & wellness professionals, their communities and allies. The client wanted the logo and branding to be bold, colorful, and reflect prosperity.

the solution

Guided by the specified vision, I crafted a distinctive wordmark employing a robust typeface with strategically staggered letters to accentuate the 'Black' element of the brand—mirroring the dynamic essence of their mission. Tailored for a demographic comprising active young adults and professionals, the bold and italicized wordmarks draw inspiration from renowned brands such as Nike and New Balance, both widely embraced by the target market. The intentional overlapping of letters serves to visually convey a sense of unity and growth, irrespective of the individual's fitness and wellness level within the target market.

Services

Logo Design

Applications

Adobe Illustrator