the mission

Build a logo and color system for Wave Wellness — a wellness brand rooted in education, empowerment, and holistic health, with a focus on serving the African-American community. The goal: create a visual identity that embodies both serenity and strength, while positioning the brand for national growth.

the execution

The Wave Wellness logo is built to inspire movement — forward, upward, and inward. Centered around a fluid, symbolic wave, the mark reflects the ongoing pursuit of wellness and the power of transformation. The wave is more than visual — it’s a metaphor for resilience and renewal.

To support this identity, I crafted a calming yet confident color palette of deep and light blues — representing trust, clarity, and the broad spectrum of experiences within the African-American wellness journey. Every design decision, from shape to tone, supports the brand’s core mission: to educate, uplift, and empower communities through accessible wellness tools and services.

What began as a logo is now a movement — one that carries individuals toward knowledge, healing, and a greater sense of self.

Tactical support

Logo Design + Color System + Brand Strategy

tools of the trade

Illustrator