the Assignment

Create a brand comprised of a color pallet and logo design for a wellness brand that focuses on wellness in the African-American community.

the solution

Embodying the essence of health and wellness, the 'Wave Wellness' logo stands as a visual testament to the commitment of fostering well-being within the African American community. Rooted in the principles of education and empowerment, this emblematic design serves as a beacon for a small but ambitious business with aspirations to expand its reach across the entire U.S. nation.

The logo features a gracefully rendered wave, symbolizing the continuous journey towards optimal health. The choice of light and dark blue colors not only evokes a sense of tranquility and serenity but also reflects the diverse spectrum of experiences within the African American community. This intentional color palette resonates with both depth and harmony, mirroring the multifaceted nature of wellness.

As 'Wave Wellness' sets out to make waves in the health and wellness landscape, the logo becomes a visual ambassador of its mission—inviting individuals to ride the wave of knowledge, empowerment, and transformative well-being. It is not merely a design; it is a representation of a movement towards a healthier, more informed community, with aspirations as vast and expansive as the waves themselves.

Services

Logo Design

Applications

Adobe Illustrator