the Assignment

Create a color palette and logo design for a wellness brand that focuses on the African-American community.

the solution

Embodying the essence of health and wellness, the Wave Wellness logo serves as a visual testament to the commitment of fostering well-being within the African-American community. Rooted in the principles of education and empowerment, this emblematic design acts as a beacon for a small yet ambitious business aspiring to expand its reach across the United States.

The logo features a gracefully rendered wave, symbolizing the continuous journey toward optimal health. The selection of light and dark blue hues not only evokes a sense of tranquility and serenity but also reflects the diverse spectrum of experiences within the African-American community. This intentional color palette resonates with both depth and harmony, mirroring the multifaceted nature of wellness.

As Wave Wellness endeavors to make waves in the health and wellness landscape, the logo becomes a visual ambassador of its mission—inviting individuals to ride the wave of knowledge, empowerment, and transformative well-being. It is not merely a design; it represents a movement toward a healthier, more informed community, with aspirations as vast and expansive as the waves themselves.

Services

Logo Design

Color Palette Development

Brand Strategy

Applications

Adobe Illustrator