the mission

Create a bold, high-impact logo for Relentless Home Services — a home improvement company that prides itself on grit, precision, and getting the job done right. The objective: design a mark with the energy of a sports team, using hi-viz yellow-green for maximum visibility across both digital and physical applications. Deliverables included a logo system and print-ready business cards.

the execution

Built to be seen and remembered, the Relentless logo channels the mentality of a championship team — resilient, fast-moving, and unshakably bold. Drawing inspiration from sports branding, I created a custom wordmark with aggressive angles and strong typographic weight. Forward motion and clean geometry reflect the brand’s no-nonsense approach to quality and craftsmanship.

The hi-viz yellow-green isn’t just for visibility — it’s a strategic choice that signals action, urgency, and presence. Whether on the side of a truck, a business card, or a job site banner, the logo stands out in a crowded field. It’s more than a mark — it’s a badge of trust, hustle, and relentless dedication to the home services game.

tactical support

Logo Design + Business Cards

tools of the trade

Illustrator