the Assignment

Create a logo for a home improvement company to be used across digital and print materials, incorporating a hi-viz yellow-green color. The client requested that the logo convey the feel of a sports logo.

the solution

This logo serves as a powerful symbol of commitment, expertise, and the pursuit of excellence. Designed to resonate equally well in digital and printed formats, the bold, emblematic mark in hi-viz yellow-green radiates energy, reflecting the company's dynamic approach.

Inspired by sports logo aesthetics, the 'Relentless' logo embodies resilience and tenacity. The bold typography, combined with sharp, modern lines, conveys strength and precision—qualities reminiscent of a championship team. The design’s forward-moving elements symbolize the company’s dedication to continuous improvement in home services.

The hi-viz yellow-green not only enhances visibility but also reinforces the company's commitment to standing out in a competitive market. As 'Relentless Home Services' redefines standards in home improvement, this logo becomes an iconic representation of a brand that is dynamic, determined, and ready to achieve success with every project.

Services

Logo Design

Applications

Adobe Illustrator